Describe the ways in which your production work and informed and aided by research into real media texts and planning. How was your ability to use research and planning for production developed over time.
Research and Planning is essential when constructing a media production. Over the 2 years in which i have been studying media, i have created a horror film opening for my foundation portfolio and a fashion advert along with a pop-up and sponsorship sequence for my advanced portfolio. This is therefore showing my development into advertising the media product as well as creating it.
In the first year, we researched into existing horror opening and then analysed each one so that we could gain understanding and knowledge of the key codes and convention of the genre. The main source in which i used was Youtube as i was able to visually identify the common feature to then use in my own production in order to make it successful. Some of the existing openings which i looked at were 'American Horror Story' and 'Women in Black'. From these i followed and challenged the key codes and convention in which i found. Although this was useful, when looking back, my ability research effectively has developed as i am not able to analyse media in greater textual detail for more than just simple, common conventions. This would have ensured a much more effective final production based on both creativity and market research opposed what i thought was best.
Also i used the internet to carry out research into target audience by looking at horror viewing statistics referring to age and gender. However looking upon this now, i realised that i missed the opportunity to carry out primary research throughout questionnaires and audience feedback. Therefore this was something i chose to do in my Advanced Portfolio when deciding on a company name, logo and campaign. In addition to this, in my advanced portfolio i researched into existing fashion adverts, like i did in my foundation portfolio, however this time i performed a codal analysis enabling myself to understand how real media productions target their audience and draw attention from a semiotic approach.
The method of planning for my foundation portfolio was very basic which meant that when i went to create my products it did not follow my plans. However in my advance portfolio i create detail storyboard, shot list, skeleton layouts etc in order to make sure that everything was run smoothly as it would be already planned. I also used web 2.0 in both research and planning, which allowed my to have more methods of planning.
Overall when looking at the progress from my foundation portfolio to my advance portfolio, i appear to have developed my understanding of the importance of research and planning
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